William Lyons and his neighbour in Blackpool, Thomas Walmsley went into partnership to form the Swallow Sidecar Company in 1922. In 1927 they went on to fit new bodies to Austin Sevens which they then called Austin Swallows. In the '20s an '30s cars had started to look the same with dull boxy bodies. Buyers wanted more character and style, which Lyons could provide from just £175. The finish was superb, just take a look at this saloon. Cloth covered trim, distinctive fresh air trumpets behind the bonnet and two-tone paintwork was usually only found on luxury cars.